The Most Common Internet Marketing Tools
The most commonly used Internet marketing
tools are email and theWorld Wide Web. They open up entirely new "virtual
locations" for
you to market, promote and sell your products and services. Some
ideas about how to integrate email and web marketing strategies into
your overall marketing strategy follow. Email Marketing Ideas
Broadcast your email address like a phone number. (And be sure to
respond promptly to emails!)
Include your email address on your business cards, brochures and
letterhead. Include it anytime you list your phone number.
Add your email address to all of your press releases and press
materials. If, and only if, you have an actively maintained email address
for
customer service or technical assistance, include it on your product
packaging.
List your business name and email address on the web sites of any
relevant Chambers of Commerce. Include your email address in your Yellow
Pages ad. In fact, include your email address in all appropriate
advertisements.
Collect email addresses.
If you have a web site, ask customers for email address in your
"online guest book. "Offer to use email to deliver information to customers
and prospects such as price lists, product facts, etc. when appropriate.
Collect email addresses at conferences and trade shows. Give yours
out, too!
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